Start with the business event, not a platform label
The brief names the action that matters: a qualified enquiry, confirmed booking, completed order, store visit proxy or verified sale. Platform events are mapped to that hierarchy, and weaker signals remain labelled as diagnostics rather than being reported as revenue.
Separate markets and creative hypotheses
Country, language, audience, offer and placement are not blended into one regional average. Creative concepts receive an owner, release approval and evaluation window. Frequency or cost changes trigger diagnosis of tracking, audience, offer and sales handling before a refresh.
Keep the client in control of assets and history
The client should own the business portfolio, page, Instagram account, ad account, pixel and historical data. ALEX-DIGITAL requests the minimum partner permissions needed for the agreed work, documents access and leaves a reviewable change history and handover path.