Build the denominator before optimizing
Orders, gross sales, ad spend, discounts, fees and refunds are mapped from available sources. The commercial denominator is agreed before a return metric is used for decisions.
Restaurants · delivery platforms · P&L
Food delivery marketing built around merchant economics
Delivery growth can come from paid placement, promotions, menu changes, availability or better operations. ALEX-DIGITAL keeps those levers visible so a restaurant does not mistake discounted revenue for profitable acquisition.
Direct answer
ALEX-DIGITAL provides marketing and analytics for restaurants and merchant brands using delivery platforms in selected Asian markets. Work may include GrabFood, GoFood and other account-available channels, but the agency is not a delivery company and does not promise access to every platform. Scope begins with a market, account, data and unit-economics audit.
AUDIENCE / FIT
When this scope fits
Restaurant delivery marketing and analytics in Asia
- single restaurants that need a reliable delivery baseline
- multi-location groups comparing stores and platforms
- dark kitchens testing concepts, menus or delivery radii
- finance and operations teams reconciling promotions with margin
- brands deciding whether to shift demand toward direct ordering
METHOD / CONTROL
How the work is bounded
Facts, assumptions, missing data and accountable next actions remain distinguishable.
Treat the menu as a conversion surface
Availability, pricing, photos, naming, bundles and modifiers are reviewed as part of the customer journey. Changes are prioritized by evidence and operational feasibility.
Connect demand to fulfilment constraints
When supplied, cancellations, preparation time, driver wait and store uptime sit next to marketing metrics. The report makes clear which team owns each next action.
Typical deliverables
- platform, location and data-source audit
- menu and merchant conversion review
- paid placement and promotion test plan
- order, sales, spend and discount dashboard
- store and platform comparison with data caveats
- weekly action list split by marketing and operations
Measurement
- orders, gross sales and average order value
- ad spend, promotion cost and available return measures
- new or returning customer signals when exposed
- rating, cancellations and availability
- contribution inputs when fees and cost data are supplied
PRIMARY / SOURCES
Platform context
These links support platform-presence context only; they do not prove that a particular merchant account has a given advertising feature.
- GrabAds Indonesia — official product overview ↗
Primary source for Grab advertising context; this agency service does not imply platform affiliation or feature access.
- Gojek Ads — official product overview ↗
Primary source for Gojek advertising context in Indonesia; merchant capabilities are verified before scope.
EVIDENCE / METHODS & TOOLS
Related published resources
Use these guides and diagnostic tools to inspect the team’s measurement and policy reasoning. They are not testimonials or forecasts.
Measurement guide
Track WhatsApp Leads from Google and Meta Ads
Connect Google Ads and Meta Ads to WhatsApp and CRM, preserve acquisition data, qualify enquiries and return verified outcomes without overstating attribution.
Open the resource →Platform comparison methodGrab Ads vs Gojek Ads for Bali Restaurants
Compare verified product access, order economics, attribution limits and operational signals with a controlled 30-day restaurant test plan.
Open the resource →Interactive diagnostic toolDelivery Advertising Unit Economics Calculator
Calculate reported ROAS, net order value, blended marketing cost, contribution and a diagnostic break-even order count from buyer-supplied data.
Open the resource →Policy guideWhy Google Removes Restaurant Reviews — and How to Ask Safely
Learn why Google reviews disappear, which incentives and review-gating practices are prohibited, and how restaurants can request honest reviews safely.
Open the resource →FAQ / PROCUREMENT
Questions buyers ask
Restaurant delivery marketing in Asia: platform ads and promos, menus, order economics, operations and reporting across GrabFood, GoFood and available channels.
Does ‘delivery marketing’ mean you deliver food?
No. It means advertising, promotion, catalogue and analytics work for merchants selling through delivery platforms.
Which delivery platforms do you support?
The agency has a published focus on Grab/GrabFood and Gojek/GoFood, subject to market and account availability. Other sources can be scoped when reliable access exists.
Can delivery sales be tied to restaurant P&L?
Yes when fees, discounts, refunds and cost inputs are supplied consistently. Otherwise the report stops at the strongest verifiable commercial measure.
Can you optimize several locations at once?
Yes, but each store keeps its own availability and operating context. Rollups do not replace location-level diagnosis.
Verify before shortlisting
Check the public case library, ask who owns the accounts and confirm language, platform and measurement access. Zero public cases must be treated as zero public case evidence; this page is not a guaranteed outcome or local-office claim.
DISCOVER / RELATED
Relevant market profiles
Related pages keep market and service questions connected without creating duplicate country-by-keyword pages.